Tan A Dai Thanh Group is certified “National Brand” for the 3rd time in a row
On the afternoon of December 20, representatives of Tan A Dai Thanh Group’s Board of Directors had the honor to meet Prime Minister Nguyen Xuan Phuc, in a meeting with businesses whose products were awarded “National Brand” in 2018. On the same day, the Group was honored to receive this title for the third time in a row, affirming the product quality and leading brand reputation in the Vietnamese market.
At the Government headquarters, during the meeting, nearly 100 businesses with products that achieved “National Brand” in 2018 all affirmed their determination to preserve the brand reputation, bring “Made in Vietnam” products to further reach out to customers and wishes to have the attention and support of the Government and the Prime Minister. Expressing his pleasure to meet businesses, Prime Minister Nguyen Xuan Phuc shared: “We affirm that the health of businesses is the strength of the economy. And the brand is the thermometer, which is the most important measure of the health of the business.”
In the context that Vietnam’s economy is integrating globally, businesses with products achieving “National Brand” still grow and develop strongly. Most businesses maintain high growth rates in both profit and revenue, maintain the domestic market and promote export, especially with enterprises with a growth rate of nearly 70% like Tan A Dai Thanh.
The Vietnam National Brand Program was approved by the Prime Minister in Decision No. 253/2003/QD-TTg dated November 25, 2003. This is the only program of the Vietnamese Government to promote the country image and national brand through product brand (goods and services). The Prime Minister assigned the Ministry of Industry and Trade to be the standing agency, responsible for coordinating with ministries and branches to implement the program. The Prime Minister affirmed: “We preserve and honor the national brand, that is, honor the country”.
Consistent with the mission of “Prosperating Vietnamese life”, Tan A Dai Thanh is an enterprise that has won three awards in a row in 2014, 2016 and 2018, demonstrating its pioneering position and profound influence of its products. products on the market. Speaking at the announcement ceremony, Deputy Prime Minister Trinh Dinh Dung said: “The results achieved by the business community, especially those with national branded products, in recent years are the important foundation and is the nucleus to promote businesses to create many new quality products, contributing to the development of the economy and society”.
Tan A Dai Thanh always qualifies and upholds the core values of the National Brand Program including “Quality – Innovation, Creativity – Pioneering Competence”, which is demonstrated by constantly innovating and applying successfully the most advanced technology and technical achievements in production, improving the quality of product ecosystems in the overall solution of sustainable water resources. It is expected that in 2019, Tan A Dai Thanh will promote the export of products with the goal of occupying international and regional markets, bringing the Vietnamese brand to a new level.
In the context of increasingly strict requirements of consumers, domestic and foreign markets, especially when the information technology era develops strongly; The fact that the enterprise won the “National Brand” award is not only a recognition, encouragement and encouragement but also affirms the image representing the Vietnamese brand participating in the global value chain.